Pets are family members, irreplaceable partners who
offer tranquility and perhaps encouragement to their human owners.
PETIO’s primary responsibility is to safeguard the lives of pets, thus the
products we market are designed with safety and health in mind.
The mission of our business activities is to create a society where pets and
people can exist in a more comfortable harmony.
We work tirelessly on the development of superior products to further realize
The PETIO Himeji Factory has earned certifications under
the ISO 9001:2008
Quality Management Standards and ISO 14001:2004 Environmental Management Standards.
The sanitation levels maintained here are comparable to facilities that process
food for people.
The production lines use advanced automated systems that allow human operation
as needed to ensure maximum product safety. The same rigorous quality standards
are upheld at our partner factories outside Japan.
Pets are family. We are the custodians of their lives and health.
In the final food production process, a metal detector checks for metal fragments.
Human eyes ensure that no rejected products enter the distribution chain. Each
production lot is monitored through our traceability system, and samples are
stored for future verification so that the full quality is retained throughout
the product’s shelf-life.
Many people in our division are certified by established
professional associations or licensed under Japanese law as professionals in
animal care or pet supply management.
Such specialized expertise is required for placement in many staff positions.
- ■Main qualifications held by staff of the PETIO
the web, we maintain Petio Plaza, a comprehensive site for sharing information
about pets. Submissions, product reviews and other comments from users provide
excellent two-way communication, which also assists the division in developing
The pet supply market in Japan, which encompasses pet
food, care supplies and daily-use items, has grown to more than 400 billion yen
per year. It continues to grow, showing unusual immunity to the general economic
PETIO is proud to hold a predominant overall position
in several market segments including pet food, daily living items, and toys.
- ■Rolled treats, pioneered by PETIO
- A fast-growing segment of the pet supply market is treats,
where PETIO has maintained a share in excess of 20%. Within the treats segment,
jerky treats and rolled treats are the division’s strongest performers, with
the largest shares in the industry.