Statement system
Brand Manifestation
PETIO regards the pet care business as the "life industry",and we focus seriously, work conscientiously, and fulfill our obligation of gentleness.
- Brand Vision
- [The wold we would like to realize through the PETIO Brand (Worldview)]
The role played by the PETIO brand is "to create a society of coexistence where pets and people can live happily".
The phrase "pets and people can live happily" means that pets and people recognize
each other's existence as an element of happiness, and the person who is the pet
owner loves their pet as a partner in a better life. We believe that a society where
pets can live out their lives in health and comfort can be realized by creating a society
where pets and people can enjoy happiness. We at PETIO intend to realize a "society
of coexistence where pets and people can live happily" through our pet care business.
- Brand Mission
- [The mission to be carried out by the PETIO brand in order to achieve its vision]
The overall mission of the PETIO brand is to create an environment enabling participation in a society of coexistence where pets and people can live happily.
To achieve our brand vision, PETIO has declared seven missions, and is actively working to carry them out.
- Brand Value
- The value offered by the PETIO brand shall function so that the life of coexistence between pets and people is healthy and comfortable,
and shall be useful in creating an ideal environment, where pets and people can smile at each other, filled with happiness.
To carry out our brand mission, PETIO offers three types of functional value, and five types of emotional value.
Brand Slogan
PETIO Together Your Precious Life
Petio Brand petio
Petio＋Bellino Cario = Petio